Case Study: NHS Professionals achieves greater reach and engagement with Clearhead

NHS Professionals boosts campaign reach 60% with Clearhead

NHS Professionals, the largest NHS staff bank in the UK, faced the challenge of a lack of appreciation and understanding for its part-time workers from both full-time NHS staff and the public. They partnered with the video production agency Clearhead to address these issues and improve integration.

Clearhead created a one-shot film and a subsequent suite of social media content to showcase the value and flexibility of NHS Professionals' staff. The campaign successfully shifted perceptions and, in a follow-up project, achieved a significant measurable impact: their Winter campaign reached 60% more people for 20% less cost, which the client described as their most successful campaign yet.

NHS Professionals