Case Study: Milton Keynes College inspires student recruitment with Clearhead's TV campaign

Milton Keynes College launches TV campaign in 3 days with Clearhead

milton keynes college approached Clearhead to create a tv campaign for their 2020/21 student recruitment. The challenge was to develop a concept and content that was responsive to the global pandemic's effect on education, telling a compelling story that would resonate with their audience and community.

Clearhead produced the "Follow Your Voice" campaign, which was shot safely over three days during the pandemic. The resulting film brought together diverse actors to tell a story of overcoming obstacles and was featured across social media, Spotify, On Demand, and Sky. The film was very well received internally by staff and students, and the college noted it was a way to support the creative arts industry during a difficult period.

Milton Keynes College