Case Study: Luton Sixth Form College boosts student applications with Clearhead

Luton Sixth Form College creates its best-ever promotional video with Clearhead

Luton Sixth Form College, a leading specialist sixth form college, faced increasing local competition and needed to reinforce its position. Their challenge was to create a campaign that resonated emotionally with prospective students and parents to build trust and inspire excitement, ultimately driving applications. They partnered with Clearhead to craft a narrative highlighting the college's unique values.

Clearhead began the project with its Creative Chemistry® Workshop to identify core values and emotions. The solution involved producing films that showcased the college's strengths and connected with the audience on an emotional level. The result was a highly successful campaign; the college's Head of Student Experience called it the "best EVER promotional video," which effectively communicated LSFC's unique qualities and drove increased applications.

Luton Sixth Form College