Case Study: London Luton Airport simplifies next generation security communication with Clearhead

London Luton Airport prepares for Summer 2024 security changes with Clearhead

London Luton Airport faced the challenge of preparing millions of passengers for the UK's new Next Generation Security process, set to launch in Summer 2024. The airport needed to clearly and effectively communicate these procedural changes to reduce passenger stress and ensure a smooth transition. They partnered with Clearhead to create an engaging educational video walkthrough.

Clearhead developed a video solution centered on the memorable phrase "BAG, TRAY, GO!" to guide passengers through each step of the new security process. The film used a mix of to-camera presentations and clear visual demonstrations to emphasize the simplicity of the changes, such as the new allowance for full-size liquids. By creating a reassuring and informative narrative, Clearhead's video helped ensure passengers felt prepared and positive, thereby reducing anxiety and confusion for a more efficient security experience.

London Luton Airport