Case Study: easyGroup engages franchisees with a concise history animation from Clearhead

easyGroup condenses history video to 4 minutes with Clearhead

easyGroup, the UK-based parent company of the easyFamily of brands, approached Clearhead to produce a new, shorter version of their "easyHistory" franchisee recruitment video. The challenge was to condense over seven minutes of historical content into a more engaging four-minute video that embodied the company's values, maintained viewer interest, and featured its charitable foundation, all according to the specifications of Sir Stelios.

Clearhead solved this by creating a dynamic animation with a constantly moving 3D perspective filled with 2D content. They worked closely with the client to carefully edit and re-present the information, resulting in a confident and energetic video. In addition to the four-minute piece, Clearhead also produced a 35-second teaser video to generate interest. The solution successfully met the time requirement and delivered a happy client.

easyGroup