Case Study: Durham University strengthens postgraduate recruitment in China with Clearhead

Durham University strengthens China postgraduate communications with Clearhead’s 3-film content suite

Durham University needed to communicate the strength of its diverse postgraduate programs to prospective students in China, requiring a narrative that balanced academic credibility with the tangible student experience. The challenge was to create cohesive content that worked across multiple subject areas and channels without fragmenting the story. They partnered with Clearhead to develop a suite of case study films.

Clearhead developed a series of films featuring real students and academics to bring specific subjects like Archaeology and Data Science to life, alongside a film focused on the international student experience in Durham. This solution provided Durham with a flexible content system that bridged geographical and perceptual gaps for prospective students. The results gave the university a clear and consistent way to communicate its postgraduate offer across multiple channels, supporting more confident decision-making and sustained engagement. Clearhead's work was praised for balancing academic rigor with lived experience.

Durham University