Case Study: Durham University Business School showcases Waterside and strengthens recruitment with Clearhead

Durham University showcases its £84 million Waterside Building with Clearhead

Durham University Business School faced the challenge of communicating the strategic significance of its new £84 million Waterside building, not just its physical features. They needed to signal a major step change in their teaching, research, and industry collaboration to diverse audiences including prospective students, partners, and alumni. The school engaged Clearhead to create a suite of high-quality films to articulate this vision and ambition.

Clearhead produced a hero film and cinematic showcase content featuring real voices from the school to connect the space to its role in shaping future leaders. The solution provided a clear and consistent narrative used across multiple touchpoints, successfully shifting perception and supporting ongoing recruitment and stakeholder engagement. The films continue to serve as valuable assets for launch and long-term reputation.

Durham University