Case Study: City of Portsmouth College boosts student recruitment with Clearhead

City of Portsmouth College expands reach with Clearhead's TV commercial

City of Portsmouth College wanted to shift public perception and reintroduce itself to the local community with a modern, energizing recruitment campaign. The challenge was to create a message rooted in real student experience that showcased opportunity and ambition, appealing to a wide audience from school leavers to adult learners. The college engaged Clearhead to produce a versatile hero film for digital channels and a TV commercial suitable for VOD and Sky AdSmart.

Using its Creative Chemistry process, Clearhead developed a narrative around momentum and self-belief, creating a hero film, a series of social-first student story assets, and a high-impact TVC. The cohesive campaign helped City of Portsmouth College stand out in a busy further education landscape. The films received a brilliant response across digital platforms, and the TV commercial expanded the college's reach in ways it hadn't achieved before, driving enrollment success.

City of Portsmouth College