Case Study: Bestir elevates premium coffee branding with Clearhead

Bestir launches a 60-second brand film with Clearhead

Bestir, a coffee company, faced the challenge of differentiating its compact machines in a saturated market. They needed to position their products as powerful and premium while also highlighting their environmental commitments. The vendor Clearhead was engaged to develop a campaign that could tell this purpose-driven story.

Clearhead developed the "Small Footprint, Big Taste" campaign using their Creative Chemistry framework. The solution focused on positioning the machines as enablers of a personalised coffee experience and seamlessly wove Bestir's sustainability efforts into the narrative. Clearhead produced a 60-second campaign film that successfully positioned Bestir as a forward-thinking leader in both coffee and sustainability.

Bestir