Case Study: Bedfordshire Police raises awareness of organised crime and exploitation with Clearhead animation

Bedfordshire Police creates a 2-minute crime animation with Clearhead

bedfordshire police faced the challenge of raising public awareness about organized crime's impact on vulnerable populations, as the issue was often passively accepted by those not directly affected. Their goal was to create an emotive connection to trigger empathy and action. They partnered with Clearhead to produce an animation film and video to address this.

Clearhead's solution was to create a streamlined, two-minute animation following the interlinked stories of multiple victims of exploitation. This approach was designed to connect with the audience emotionally and inspire a desire to support victims. The case study mentions the project aimed to increase awareness, though specific measurable results are not provided.

Bedfordshire Police