Case Study: Bedford College Group promotes individuality and inclusivity with Clearhead

Bedford College Group launches Free to be me in 3 days with Clearhead

Clearhead partnered with Bedford College Group to produce a student recruitment film. The college's challenge was to create a campaign that moved beyond cliches to authentically promote its core values of individuality, inclusivity, and personal acceptance. They needed a big, brave idea that would powerfully resonate with potential students, parents, and the wider community.

The solution from Clearhead was the "Free to be me" film, driven by a powerful spoken-word script. Clearhead created a film focused on self-belief and the supportive college environment, ensuring the message was authentic to the college's daily practices. The film was very well received internally by staff and students and was produced for online and VOD distribution.

Bedford College Group