Case Study: Barnfield College boosts student recruitment with Clearhead

Barnfield College launches a 90-second student recruitment campaign with Clearhead

Barnfield College faced the challenge of attracting 15-16 year old prospective students by portraying itself as a dynamic and inclusive destination rather than just an institution. The college partnered with Clearhead to create a compelling student recruitment campaign using evocative filmmaking and strategic storytelling to help the audience visualize themselves as part of its community.

Clearhead developed a campaign film centered on the college's new campus building, showcasing state-of-the-art facilities and authentic student experiences across various courses. The resulting 90-second hero film and supporting social content successfully positioned Barnfield College as a modern place for building futures, exceeding objectives by being bold, disruptive, and deeply resonant with the target audience's values.

Barnfield College