Case Study: Barnet Council boosts foster carer recruitment with Clearhead

Barnet Council boosts foster carer inquiries by 30% with Clearhead

Barnet Council, a local government authority in North London, faced a significant challenge in recruiting enough foster families to meet the growing number of children entering its care system. To address this, the council partnered with the content agency Clearhead to create an emotionally impactful and authentic fostering recruitment film.

Clearhead developed a compelling film that showcased the realities and rewards of fostering. This solution led to impressive results: the film was viewed over 40,000 times on social media, inquiries from potential carers increased by 30%, and the council recruited 25 new foster carers directly as a result of the campaign.

Barnet Council