Case Study: Athabasca University inspires prospective students with Clearhead's TV and social campaign

Athabasca University celebrates 50 years with Clearhead’s TV campaign

Athabasca University faced the challenge of celebrating its 50th anniversary and promoting its unique digital-first approach to learning. The university commissioned the vendor Clearhead to produce a multi-channel campaign, including a TV commercial, to inspire prospective students and convey that post-secondary study is accessible from anywhere.

Clearhead created an aspirational TV campaign for Athabasca University, drawing a parallel between long-distance relationships and long-distance studying. The solution involved large location shoots in Canada and the UK, resulting in an emotive film with a delicate soundtrack and voice-over. While the case study does not provide specific metrics, the campaign was successfully propagated through social media and the customer provided a positive testimonial, thanking Clearhead for their great talent and ability to translate the vision into something magical.

Athabasca University