Case Study: Swire Resources achieves unified omnichannel commerce and marketplace growth with CLEARgo and Adobe Commerce

Swire Resources unifies two e-commerce sites and boosts loyalty with CLEARgo

Swire Resources, a major sportswear retailer in Hong Kong, faced a fragmented online experience with separate e-commerce sites for its Marathon Sports and Catalog brands and a loyalty program that was only usable in physical stores. To unify its digital presence and improve customer engagement, Swire Resources partnered with vendor CLEARgo for a solution leveraging Adobe Commerce and CLEARomni Marketplace.

CLEARgo migrated both retail sites to a unified Adobe Commerce platform, integrating their shopping carts and loyalty programs. They further implemented CLEARomni Marketplace to transform the operation into a B2B2C ecosystem and used CLEARomni OMS to streamline order fulfillment. This solution created a seamless cross-channel experience for customers, unlocked new marketplace-driven growth opportunities for Swire Resources, and increased operational efficiency.

Swire Resources