Case Study: Omega Diagnostics achieves a modern unified brand identity with ClearBrand

Omega Diagnostics unifies 2 divisions with ClearBrand

Omega Diagnostics, a healthcare organization working with governments to produce COVID-19 rapid test kits, faced a challenge with its outdated corporate identity and disjointed messaging across its multiple divisions. They approached the design agency ClearBrand for a full rebrand to create a modern visual system and a more focused brand narrative that would harmonize their various product brands.

ClearBrand established a new brand narrative centered on the strapline "Informing decisions, Improving health" and developed a visual identity featuring a new logo, a brighter color palette, and imagery that suggested testing and diagnosis. The solution provided a clear brand hierarchy for the main Omega brand and its sub-brands, bringing greater clarity to their audience. The client was highly satisfied with the modernized and unified result.

Omega Diagnostics