Case Study: Oatly builds plant-based brand awareness across Ireland with Clearbox Communications

Oatly drives hundreds of thousands of social media views with Clearbox

The customer, Oatly, worked with Clearbox to drive a plant-based revolution in Ireland. Their challenge was to launch and build their brand's presence through integrated PR, events, and influencer campaigns.

Clearbox implemented a solution that balanced credibility with reach. This included securing high-profile media interviews, commissioning original research, and activating extensive influencer programs through content and strategic gifting. Clearbox's work delivered national press coverage, hundreds of thousands of social media views, and dozens of influencer partnerships, successfully positioning Oatly as a leading voice in Ireland’s plant-based sector.

Oatly