Case Study: Morelli’s Ice Cream boosts visibility and celebrates Northern Ireland’s sporting moment with Clearbox

Morelli’s Ice Cream reaches 1.4 billion people with Clearbox

Clearbox Communications partnered with Morelli’s Ice Cream, Ireland's original ice cream brand, to help cement its status as the country's favorite frozen treat. The challenge was to boost the iconic brand's visibility and maintain its prominent cultural position.

The solution from Clearbox included a creative PR and social media campaign featuring an ice cream sprinkle mosaic of a famous golfer. This involved concept, production, photography, video, and media outreach. The campaign achieved a reach of over 1.4 billion people, gained significant organic influencer support, and drove massive visibility, successfully connecting the brand to a major sporting event.

Morelli’s Ice Cream