Case Study: Boojum boosts coverage and engagement across NI, Ireland and the UK with Clearbox

Boojum drives 69 pieces of coverage with Clearbox

Clearbox Communications was hired by Boojum, a Mexican-inspired fast-casual restaurant chain, to ensure the brand stayed prominent in the hearts and minds of audiences across Northern Ireland, Ireland, and the UK. The challenge was to stand out in the crowded food and drink category by successfully launching new menus and limited-edition products across multiple distinct regional markets without having the news get lost.

Clearbox implemented a strategy of highly regionalized PR and influencer campaigns for menu launches and limited-time products. The solutions included targeted media relations and creator partnerships, which generated significant results. For Clearbox, these campaigns delivered 69 total pieces of coverage across two press campaigns, coverage in every target region, and an influencer campaign that drove over 190,000 views and 8,000 engagements.

Boojum