Case Study: Northwood achieves a modern, cohesive hygiene brand identity with Clear

Northwood rolls out Whisper rebrand across 8 product ranges with Clear

Northwood, a leading UK and European manufacturer of paper hygiene solutions, faced the challenge of modernizing its portfolio of brands, which had outdated and inconsistent packaging designs. They needed a clear brand hierarchy and a more cohesive visual identity. They partnered with the vendor Clear for branding and packaging design services to address these issues.

Clear implemented a strategic rebrand, beginning with the Whisper product line, by developing a modular design system. This solution was then rolled out across multiple other brands in the portfolio. The results for Northwood included a rebrand rolled out across eight product ranges, streamlined internal communications, strengthened visual cohesion, and improved brand recognition. Clear's work established a modern, premium identity for the hygiene division.

Northwood