Case Study: Holloways of Ludlow achieves 73% higher conversion with Clear's Shopify Plus B2B trade platform

Holloways of Ludlow boosts conversion 73% with Clear

Holloways of Ludlow, a British retailer of designer homeware, faced challenges with its fragmented Magento ecosystem. The clunky backend and disconnected systems were hindering growth for both its B2C and significant B2B trade operations. To achieve scalability and streamline operations, Holloways partnered with the vendor Clear for a Shopify Plus migration and a custom B2B platform build.

Clear successfully migrated the B2C site to Shopify Plus and developed a fully integrated, gated trade portal. The solution included seamless integrations with systems like Linnworks, QuickBooks, and Klaviyo, alongside UX and conversion improvements. The results for Holloways were substantial, including a 71.2% increase in average order value, a 73% increase in conversion rate, and a 44% year-over-year online growth, alongside a two-fold faster quote-to-order turnaround. Clear continues to support Holloways through an ongoing Shopify Plus retainer.

Holloways of Ludlow