Case Study: Fish4Dogs boosts ecommerce growth and retention with Clear’s Magento 2 rebuild

Fish4Dogs maintains 19% conversion rate with Clear Magento 2 rebuild

Fish4Dogs, a leading name in premium fish-based nutrition for pets, faced challenges with an outdated and inflexible ecommerce website that limited growth and innovation. With growing competition and a need for a subscription model, they commissioned Clear to design and build a modern Magento 2 platform that could handle complex pricing and support their rebrand.

Clear implemented a Magento 2 site featuring a new subscription system, a streamlined one-step checkout, and an online loyalty programme. The solution included custom SAP integrations and GA4 reporting. As a result, Fish4Dogs successfully maintained its strong 19% conversion rate while gaining a flexible platform to drive customer retention and long-term growth. Clear continues to support the brand through an ongoing retainer.

Fish4Dogs