Case Study: Wagamama achieves double-digit growth with CLEAR M&C Saatchi

Wagamama drives double digit growth with CLEAR, trading ahead of market for 251 consecutive weeks

CLEAR M&C Saatchi was engaged by Wagamama, a UK-based restaurant chain, to create a new growth strategy. The private equity-backed business was concerned it was losing ground to new competitors and needed to re-energize its brand to support aggressive national and international expansion. The challenge involved going back to first principles to build a foundational understanding of the market and establish a clear brand purpose.

CLEAR M&C Saatchi developed a comprehensive growth strategy by conducting market research and crafting a new brand experience centered on a revitalized purpose. This solution included a specific strategy for scaling in the USA. The results were significant, with the revitalized Wagamama brand driving double-digit growth and trading ahead of the market for 251 consecutive weeks, alongside winning multiple industry awards.

Wagamama