Case Study: Vans reconnects with street culture and boosts brand sales by 20% with Clear M&C Saatchi

Vans boosts brand sales 20% with CLEAR

The customer Vans faced a challenge reconnecting with its core audience in street culture. Its rebellious brand purpose had become diluted, making it seem too mainstream for dedicated skaters while lacking a clear reason to connect for mainstream buyers. To address this, Vans worked with vendor CLEAR M&C Saatchi, which employed global consumer insight and brand strategy services.

CLEAR conducted extensive research in 10 countries, leading to a strategy centered on creative expression. This provided inspiration for new products and marketing and established guidelines for credible category expansion. The solution implemented by CLEAR helped drive a 20% improvement in brand sales for Vans.

Vans