Case Study: Timberland achieves global growth and stronger margins with CLEAR

Timberland grows sales 15% in a quarter with CLEAR

Timberland was struggling with flat sales and a loss of market share in the US. Its global marketing had become confused with mixed messages across disparate consumer groups. CLEAR M&C Saatchi was engaged, using services including global consumer insight and qualitative segmentation, to help rediscover the brand's core consumer.

CLEAR helped Timberland radically refocus its product assortment, revamp its merchandising strategy, and craft a consistent global message. This solution had a transformational impact, leading to sales improving in every global market and product category, including 15% growth in one quarter. Annual profit margins also increased from 8% to 13% in less than three years.

Timberland