Case Study: SSP achieves £1bn in additional annual revenues with CLEAR

SSP drives over £1bn in annual revenue growth with CLEAR

The customer, SSP, approached CLEAR M&C Saatchi in 2007 with the challenge of building an insight-driven category leadership strategy. This was needed to optimize their large portfolio of brands and to demonstrate superior consumer understanding to win global tenders.

CLEAR developed a universal growth map of the global travel food and beverage market by surveying tens of thousands of travelers. This solution provided a strategic framework for SSP to target valuable customer segments and win tenders. As a result of this ongoing partnership, SSP added over £1bn in additional annual revenue since 2012.

SSP