Case Study: PizzaExpress unlocks grab-and-go growth with CLEAR's Za brand innovation

PizzaExpress launches Za in under 12 months with CLEAR

The customer, PizzaExpress, aimed to expand into the growing fast-casual dining sector by creating a new grab-and-go pizza concept. They faced the challenge of developing a winning brand proposition and experience to capture this market. The vendor, CLEAR, was engaged to provide agile innovation and rapid testing services to help unlock this growth.

CLEAR developed the new brand, Za, by leveraging PizzaExpress's heritage and using crowd-learning to test propositions. The solution included the entire brand identity, packaging, and in-store experience. As a result, the award-winning concept launched successfully in London and within Tesco Extra stores. The brand won multiple awards, including Best New Brand Identity and Best Brand Strategy at the Design Week Awards 2019, proving the concept for a continued national rollout.

PizzaExpress