Case Study: Philips achieves major skincare growth with CLEAR's Visapure innovation

Philips more than doubles skincare business with CLEAR

Philips sought to grow its business by entering the electronic skin cleansing category. The challenge was to identify unmet consumer needs, size the commercial opportunity, and develop a new product proposition. Vendor CLEAR M&C Saatchi was engaged for services including customer segmentation, opportunity sizing, and new product development.

CLEAR conducted in-depth research to identify the opportunity and then worked closely with Philips' R&D team to develop the solution. Together, they created Visapure, a high-end electronic cleansing device. This launch more than doubled the size of Philips’ skincare business, received 13 international beauty awards, and became one of the company's most successful personal care innovations.

Philips