Case Study: Parodontax achieves 35% brand growth with CLEAR

Parodontax drives 35% growth with CLEAR

Parodontax, a global oral care brand, faced the challenge of growing the gum care category. Most consumers ignored early signs of gum disease, like bleeding gums, because they prioritized tooth health and failed to understand the seriousness of the symptoms. To unlock the category's potential, Parodontax partnered with CLEAR, who employed qualitative online communities, adventure immersion interviews, and strategic narrative development.

CLEAR developed a needs-based brand architecture founded on deep consumer insights, which was validated through global quantitative research. This new strategy put consumer needs at the heart of Parodontax's operations, guiding innovation and leading to the launch of products like Parodontax Complete Protection. This partnership fueled over 35% growth for the brand, transforming it into one of the fastest-growing oral care brands in the world.

Parodontax