Case Study: Nomad Foods boosts fish brand sales with CLEAR’s 'Real Food Simply Made' platform

Nomad Foods boosts sales across Europe with CLEAR

Nomad Foods, the proprietor of Birdseye and Iglo brands, faced a challenge with declining performance in its coated fish products across Europe due to changing family mealtime behaviors. The company engaged CLEAR to develop a strategic solution for a transformative consumer behavior shift in its key markets, focusing on permissibility and taste.

CLEAR implemented a comprehensive solution involving an insight audit and qualitative research to craft a new product positioning strategy. This resulted in the "Real Food Simply Made" platform, which CLEAR helped establish. The initiative successfully increased brand visibility, consumer acceptance, and significantly boosted sales for Nomad Foods throughout Europe.

Nomad Foods