Case Study: Molson Coors achieves beverage innovation growth with CLEAR

Molson Coors launches 3 new brands with CLEAR, targeting $1bn in revenue by 2023

Molson Coors faced a declining beer market and was losing share to new beverage categories. To remain relevant amid shifting consumer preferences for health and wellness, the company needed to transform from a brewing company into a broader beverage company. They partnered with CLEAR M&C Saatchi for services including consumer insights, analytics, and portfolio strategy to build a new innovation pipeline.

CLEAR helped Molson Coors center its innovation on the consumer desire to "feel good" about their drinks. This led to the discovery and validation of eight opportunity platforms. The solution resulted in the launch of three new brands. This was highly successful, with Vizzy becoming one of the fastest-growing hard seltzers and the emerging growth division projected to deliver $1 billion in revenue by 2023. CLEAR's work generated significant measurable impact, including a top-selling new flavor and high industry accolades.

Molson Coors