Case Study: McCormick achieves a clear 5-year category vision with CLEAR

McCormick shapes a 5-year category vision in Europe with CLEAR

McCormick, a leading player in the home cooking and flavors category, sought to reconnect with its European retail partners and chart a positive path forward after the Covid-19 pandemic. Their challenge was to craft a comprehensive 5-year category vision to inspire partners and identify key growth drivers for future success. They engaged CLEAR M&C Saatchi, which provided services including experience design, consumer insights, and iterative testing.

CLEAR implemented a solution by conducting a thorough audit of data and market trends to identify and size growth drivers for Europe. They developed a clear, actionable vision with tailored growth platforms for key markets and aligned McCormick's product portfolio against these drivers. The impact was significant; the vision became a core framework for engaging retail partners across Europe and served as a starting point for internal innovation work-streams. CLEAR's work helped position McCormick for sustained growth, fostering collaboration and guiding new product development.

McCormick