Case Study: Lyca Mobile evolves its brand and customer experience with CLEAR

Lyca Mobile modernizes CX with CLEAR in a £250 million transformation

Lyca Mobile, a UK-based mobile virtual network operator, came to CLEAR (Clear M&C Saatchi) with a significant challenge. The company, traditionally known as a low-cost international calling service, was investing £250 million for growth and expansion. Their goal was to reposition the brand for a digital future, change its market perception, and attract a wider audience with new products and services, all while maintaining its core mission of connecting people.

CLEAR developed a renewed purpose-led customer experience for Lyca Mobile. The solution centered on a refined brand positioning, a modern visual identity, and a warm tone of voice to bring the brand's mission to life. CLEAR's strategy focused on three core elements: brand & messaging, product & experience, and infrastructure & ecosystem. This approach was designed to create meaningful brand experiences, a seamless product portfolio, and to use digital channels to accelerate the brand's growth.

Lyca Mobile