Case Study: Landis+Gyr achieves global brand unity with CLEAR

Landis+Gyr achieves global brand unity with CLEAR through 4 core outcomes

Landis+Gyr, a global energy technology company, faced brand dilution and inconsistent messaging due to its complex regional management structure. To address this challenge, they partnered with CLEAR for a comprehensive brand refresh, which included services like brand strategy development, a new visual identity, and updated tone of voice and messaging.

CLEAR conducted extensive audits and workshops to develop a revitalized brand positioning and a cohesive visual identity. This solution provided Landis+Gyr with global alignment on its brand strategy, detailed guidelines for consistent application, and an activation plan. The work resulted in an award-winning annual report and established a global marketing working group for more effective operations.

Landis+Gyr