Case Study: John Lewis & Partners expands into international markets with CLEAR

John Lewis & Partners expands internationally to 5 markets with CLEAR

The customer, John Lewis & Partners, sought to expand its business internationally through a wholesale retail strategy. The challenge was a lack of brand equity abroad and the need to develop a compelling sales pitch for its Own Brand products across diverse markets. The vendor, CLEAR, was engaged for services including global consumer insight, growth strategy, and brand positioning.

CLEAR developed a new brand positioning focused on 'curation' and 'British style diversity,' underpinned by quality and design. This solution was tailored for different international market clusters and successfully rolled out. As a result, John Lewis expanded into five markets, established 12 shop-in-shop locations with retail partners, and was set on a path to achieve its ambitious sales targets.

John Lewis & Partners