Case Study: Jameson achieves record-breaking global sales with Clear M&C Saatchi

Jameson sells 8 million cases globally with CLEAR

The customer, Jameson, a renowned Irish whiskey brand, faced the challenge of maintaining a competitive edge in a rapidly evolving market without losing its sense of heritage. CLEAR M&C Saatchi was engaged to develop a growth strategy, utilizing services like qualitative online communities and target segment portraits to revive the brand's relevance.

CLEAR conducted qualitative research and market immersions to identify which pack attributes to preserve and which to enhance. This led to an actionable creative brief to modernize the brand's design while championing its authenticity. The solution was highly effective; the launch of the new pack in 2019 contributed to a record-breaking year with 8 million cases sold globally.

Jameson