Case Study: D.Phone reimagines retail experience with Clear M&C Saatchi

D.Phone launches 2 pilot stores with CLEAR for a new retail experience

The Chinese mobile phone retailer D.Phone, owned by Dixintong, faced the challenge of reimagining its retail experience to attract a new generation of young consumers across its vast network of over 1300 stores. They engaged the vendor CLEAR M&C Saatchi to develop a new way of shopping that would move beyond just selling products and contracts.

CLEAR M&C Saatchi developed a solution focused on delivering "Unparalleled Service" by creating sociable retail spaces. The strategy utilized mobile queuing technology to reduce wait times and facilitate face-to-face conversations, supported by a new simplified brand identity. This resulted in a groundbreaking, best-in-class customer experience. Two pilot stores in Shanghai and Beijing served as successful test sites, leading to a full rollout across China from 2019-2020.

D.Phone