Case Study: Church’s and Texas Chicken revitalises its brand and global experience with CLEAR

Church’s and Texas Chicken tops $1B in sales with CLEAR

The customer, Church's and Texas Chicken, faced a challenge with its domestic business struggling despite international growth for its Texas brand. The leadership appointed vendor CLEAR to provide clarity on driving growth through services including consumer insight, quantitative and qualitative research, and brand strategy.

CLEAR implemented a solution centered on a shared expression of Texan hospitality, which led to a top-to-toe overhaul of the Texas Chicken brand and a smaller shift for Church's. The results included new restaurant openings and rebranding in global markets, contributing to sales performance that helped push total sales to over $1 billion in 2019 and 20 consecutive weeks of positive comparable sales.

Church’s and Texas Chicken