Case Study: Barclays revolutionizes peer-to-peer payments with CLEAR's Pingit

Barclays grows net revenue 21% with CLEAR’s Pingit launch

The customer, Barclays, came to the vendor CLEAR with a challenge to determine the future of credit cards. CLEAR helped reframe this into a broader opportunity to redefine Barclays' role in the future of borrowing and buying.

CLEAR provided services including customer segmentation and opportunity sizing, which uncovered a key insight: a significant amount of borrowing occurs between friends and family. This led to the creation of Pingit, a groundbreaking digital payments product. Launched in 2012, Pingit revolutionized peer-to-peer lending for Barclays, rapidly exceeding 1 million downloads and growing net revenue by 21%.

Barclays