Case Study: Cadbury’s boosts brand awareness and sampling for Crunchie Doughnuts with Clear

Cadbury’s drives brand awareness with Clear through 2,000+ doughnut samples

Cadbury's engaged Clear to support the launch of their new Crunchie Doughnuts. The challenge was to execute a consumer engagement activation in two parts of England to build brand awareness, drive product sampling, and support PR efforts, ultimately encouraging purchases at nearby Co-op stores.

Clear's solution involved sourcing high-footfall locations in Manchester and London and designing a custom stand with high visual impact. The vendor managed all aspects, including staff, risk assessments, and on-site logistics. The activation was a success, giving out over 2,000 samples and generating significant consumer engagement and brand awareness. The campaign also achieved notable press coverage, mentioned on national radio shows.

Cadbury’s