Case Study: Worthington National Bank achieves $5 million in new deposits with Clear Channel Outdoor

Worthington National Bank has 5 million reasons to love Out of Home advertising

Worthington National Bank faced a public relations challenge as negative perceptions of "Big Banks" weighed on local trust. To rebuild its image in Fort Worth, Worthington National Bank partnered with Clear Channel Outdoor to run an Out of Home branding campaign using bulletins (billboards) that highlighted the bank’s responsible banking practices.

Clear Channel Outdoor’s bulletin campaign drove measurable results: the effort generated more than $5 million in new deposits attributed directly to the outdoor ads and secured additional print and television coverage, including a CEO interview. Clear Channel Outdoor’s Out of Home placements delivered strong ROI and helped restore local trust in Worthington National Bank.

Worthington National Bank

Greg Morse

CEO