Case Study: The Naked Grouse achieves rapid market awareness in Minneapolis with Clear Channel Outdoor

Using the Power of Outdoor to Introduce a New Product to the Market

The Naked Grouse, a new scotch whiskey, needed immediate, broad product awareness in Minneapolis’s Hennepin County as its initial test market. To launch the brand, The Naked Grouse worked with Clear Channel Outdoor to employ a high-profile bulletin (billboard) format to reach a large local audience quickly.

Clear Channel Outdoor placed a prominent bulletin in the heart of Minneapolis that delivered exceptionally high circulation during a short four-week flight; many people reported seeing the billboard. The Naked Grouse extended the outdoor campaign by four additional weeks and plans to continue working with Clear Channel Outdoor, reflecting strong visibility and positive market response.

The Naked Grouse

Anna Paulson

Fielding Staff Manager, Innova Marketing