Case Study: Saint Paul College achieves 800+ open house attendees with Clear Channel Outdoor

Using the Power of Bulletins and posters to Drive open House Attendance

Saint Paul College, a two-year community and technical college, engaged Clear Channel Outdoor to boost turnout for an early November open house aimed at prospective students for the 2010 school year. The college’s challenge was to reach a broad audience quickly using outdoor media formats—specifically bulletins and posters—to drive event awareness and attendance.

Clear Channel Outdoor deployed four high-profile bulletins and eight targeted posters from September to November 2009 to maximize reach. The campaign delivered measurable impact: attendance topped 800 people—more than 2.5 times the roughly 300 attendees expected—establishing Clear Channel Outdoor’s outdoor program as the backbone of the college’s successful open house effort.

Saint Paul College

Jim Stumme

Marketing & Public Relations Director