Case Study: Kemps achieves top-of-mind brand awareness and market share growth with Clear Channel Outdoor rotary bulletins

Using Rotary Bulletins to make an impact in the highly Competitive Hospitality Industry

Kemps, a local dairy company producing milk, ice cream and related products, needed to stay top-of-mind in a crowded retail category. Clear Channel Outdoor supported that effort by providing rotary bulletins as the out-of-home format, securing a permanent bulletin location on one of the busiest freeways in the Minneapolis/St. Paul market.

Clear Channel Outdoor executed a six-month rotary bulletin campaign focused on new product launches and reinforcing the Kemps brand, leveraging the format’s high reach to drive strong unaided awareness and brand recall. The campaign helped Kemps earn frequent recognition for first-to-market products (Kemps Frozen Yogurt, Kemps Yo-J, Kemps Squeezable Sour Cream) and contributed to holding and expanding their market share in the Twin Cities.

Kemps

Rachel Kyllo

Vice President Marketing