Case Study: Dixie's Restaurant achieves immediate local awareness and increased reservations with Clear Channel Outdoor posters

Using Posters to Create Immediate Awareness and Drive Restaurant Traffic

Dixie's Restaurant, an established eatery on Grand Avenue in St. Paul, MN, needed a way to drive immediate reminder awareness and promote its outdoor patio and banquet room availability. To address this, Dixie's partnered with Clear Channel Outdoor to run local poster advertising (Posters) near the restaurant.

Clear Channel Outdoor placed one poster within a half mile of Dixie's Restaurant for four weeks, twice a year in summer and fall. The campaign generated measurable results: increased restaurant traffic and reservations, patrons specifically requested the drink shown on the creative, and new business arrived immediately after the billboard went up—outcomes that Dixie's credits to Clear Channel Outdoor's affordable, effective outdoor poster program.

Dixie’s Restaurant

LeAnn Geisler

Owner/General Manager