Case Study: Lexmark achieves consumer awareness and demand in the Twin Cities with Clear Channel Outdoor digital billboards and bulletins

Using Digital Billboards and static Bulletins to drive consumer awareness

Lexmark partnered with Clear Channel Outdoor to raise consumer awareness for its office supplies in the Twin Cities using a mix of Digital Billboards and static Bulletins. The challenge was to reach Lexmark’s target consumers in high-traffic metro locations and build brand and product recognition quickly.

Clear Channel Outdoor ran a 60-day campaign featuring one large-format bulletin and ten digital bulletins placed in highly targeted, high-traffic Twin Cities sites. The program delivered clear results: Lexmark’s executive management and merchandising team reported increased awareness, demand and opportunities, and praised Clear Channel Outdoor’s responsiveness and execution — prompting plans for future collaboration.

Lexmark

Heidi Froseth

Vice President, RPM Connect