Case Study: Twitch achieves major lifts in video views and watch time with Clear Channel Outdoor DOOH

Twitch boosts monthly video views 245% with Clear Channel Outdoor

Twitch wanted to drive gamers to its platform to watch its second annual Streamer Bowl tournament. The challenge was to effectively reach this target audience in the real world to boost online engagement for the event. To achieve this, they partnered with vendor Clear Channel Outdoor.

Clear Channel Outdoor implemented a campaign using a combination of direct and programmatic digital out-of-home (DOOH) billboards, leveraging their RADARSync solution to target specific gamers and football fans. The results were significant, including a 245% lift in monthly video views, a 90% incremental lift in monthly active users, and a 168% increase in hours watched on the platform. The campaign was also recognized with industry awards for its effective use of programmatic advertising.

Twitch