Case Study: Del Grosso Floor Covering achieves 300% showroom traffic increase with Clear Channel Outdoor posters

Traffic in Showroom Increased 300% Using Posters

Del Grosso Floor Covering, a countertops and flooring company with over 25 years of experience, needed to promote the opening of a new showroom and increase sales. They partnered with Clear Channel Outdoor to run a targeted out-of-home poster campaign to drive local awareness and showroom visits.

Clear Channel Outdoor executed a three-month campaign beginning February 6, 2012, deploying six posters across the market and supplying impressions, location maps, and proof of performance photos. The campaign delivered measurable results—showroom traffic increased 300% and Del Grosso Floor Covering planned to hire additional staff to meet the surge in demand.