Case Study: The Sleep Center Superstores achieves 20% sales increase with Clear Channel Outdoor digital billboards

The Sleep Center Superstores - Customer Case Study

The Sleep Center Superstores needed to drive more store traffic for a Memorial Day sale and wanted a new way to reach shoppers who were deciding where to buy. Clear Channel Outdoor offered a special four-day Memorial Day Weekend digital billboard promotion to target shoppers while they were out and about.

The Sleep Center Superstores, a new Clear Channel Outdoor customer, purchased four digital billboard units placed strategically near its stores for the weekend; Clear Channel Outdoor’s local team helped deploy the campaign. The result: sales were up approximately 20% during the promotion, and the district manager called the digital board package an integral, make-sense part of their advertising campaign.

The Sleep Center Superstores

Brent Spaulding

District Manager