Case Study: Boy Scouts of America achieves 800% web traffic growth and 350% online registration increase with Clear Channel Outdoor

The Boy Scouts web traffic increased by over 800%

Boy Scouts of America — Sam Houston Area Council needed to alert the community (in English and Spanish) that it was time to join Scouting and to build the Boy Scouts of America brand on a limited marketing budget. They partnered with Clear Channel Outdoor to deploy outdoor advertising, including bulletins and 8‑Sheet and 30‑Sheet posters, targeted to urban and suburban neighborhoods.

Clear Channel Outdoor ran three bulletins across Houston and supplemented them with 60 eight‑sheet and 30‑sheet posters using three testimonial creatives during the August–September 2007 recruiting push. The campaign drove Boy Scouts of America web traffic up by over 800% and online registration by 350%, with board members, leaders and parents also reporting positive visibility from the billboards.

Boy Scouts of America

Jason Volz

Marketing and Development Director